The concepts of Satisfiers and Dissatisfiers, also known as Motivators and Hygiene factors, were introduced by Frederick Herzberg as part of his two-factor theory of motivation.
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According to Herzberg, certain factors in the workplace can lead to satisfaction (motivators) or dissatisfaction (hygiene factors). Motivators are intrinsic elements such as recognition, achievement, responsibility, and personal growth that positively impact job satisfaction and motivation. Hygiene factors, on the other hand, are extrinsic factors like salary, working conditions, company policies, and interpersonal relationships that, when lacking, can cause dissatisfaction. Herzberg argued that while hygiene factors can prevent dissatisfaction, they do not necessarily result in increased motivation and job satisfaction. To enhance employee motivation and satisfaction, organizations should focus on providing both adequate hygiene factors and meaningful motivators.